Finding the right vehicle for your message
Many are eager to jump on the Social Media bandwagon. Blogs, Vlogs, MySpace, Facebook, ... lots of people and organizations want to connect with their audiences in these Social Media spaces. But not every channel is appropriate for every agenda. There is no one size that fits all.
I can connect the dots. It is my job to find the right Social Media for you. How? Keep reading...
Look closer
As a Social Media consultant I look at your agenda and how you want to communicate it; but it requires more than a simple examination of your communication strategy. I analyze your organization’s Corporate Culture, industry, customers’ and stakeholders’ characteristics as well as media habits. I also examine your motivation for participating in Social Media. The outcome: a Social Media strategy that will cover internal as well as external use of Web 2.0 tools and platforms.
Methods
The process I go through is based on quantitative and qualitative research. Why? Because this ensures that the advice I give is sound and tailored to your organization. I have developed the grid - a detailed analysis tool to find out exactly what is needed in order to create the right strategy for any agenda and/or organization. The nature of Social Media implies that I am constantly researching in order to keep the grid up to scratch.
I work with organizations and individuals around the globe, either via phone/videoconference or in person (depending on the scale of the project). In our first meeting or videoconference I will find out what you want and need, and then give you an idea of how Social Media could connect you and your stakeholders, what I can do for you and how I do it.
List of services
Heard of Social Media, but don’t really know what it's about, much less what it means for you and your organization? I can give you and/or your team an introduction to those Social Media that are especially relevant to your business. I can also develop specialized in-depth workshops for your organization.
Who’s it for?
Anyone who doesn’t quite know what Social Media are, but wants to find out the gist of it as well as how they affect their business (without having to spend weeks researching themselves). Also suited as a more in-depth look at Social Media for those with a good grasp on the topic. Available for individuals as well as groups.
What’s involved?
I will prepare a workshop for you, suited to your needs. This can vary from an hour of showing you around the most important sites and platforms to a tailored workshop for your team (ranging up to several days). As you like it! You can find details about my current workshops, seminars and other events here.
What's this?
The Basic Report focuses on your organization’s degree of fitness for Social Media. It is a snapshot of the status quo in respect to organizational culture and communication and provides recommendations on elements that your Social Media strategy could include.
Who's it for?
Ideal for small entrepreneurs and businesses wanting to get an idea about how Social Media impact their business and how they could benefit from them. Also suited as a tool to get a proposed strategy from your media agency checked thoroughly.
What's involved?
To be able to produce this report I need to get inside knowledge about your culture and communication: apart from in-depth interviews with your key executives you will also complete a detailed questionnaire.
What's this?
The Social Media Strategy is just that: a strategy for your organization incorporating the right Social Media for you. It goes beyond the Basic Report’s focus: it also encompasses vital information on your competitors, your market place and your stakeholders, obtained from external sources. You will receive a comprehensive status report and detailed recommendations for your Social Media strategy.
Who's it for?
Ideal for entrepreneurs and organizations of any scale wanting to get serious about their Social Media strategy.
What's involved?
I will acquire inside information on your organization (through in-depth interviews with key executives, field research inside your company, and information you provide in the questionnaire I give you). External background research about your industry and your stakeholders’ characteristics will add necessary scope. Furthermore I will incorporate findings from researching your existing profile in Social Media forums.What's this?
This is the timeline and budget for your Social Media strategy.
Who's it for?
Anyone who wants to go ahead with a Social Media strategy and needs to figure out how long it’s going to take to get it up and running, and how much it will cost.
What's involved?
From my recommended strategy I draw up a plan for getting it put into action. I will propose a timeline and budget the strategy’s implementation and operating costs (based on quotes from your media agency and other suitable suppliers).
What's this?
As a Completion Guarantor I supervise the process of implementing your strategy to check that everything gets done on time and that every measure is being built with the outlined goals in mind.
Who's it for?
Organizations that want someone to make sure their new strategy is being put into action.
What's involved?
Based on the project outline I will make sure that your strategy is being implemented on time and with the goals in mind that were outlined to begin with. Also, I will keep researching your business sector and the Social Media for the latest developments that concern you specifically to be able to suggest updates or even a change of course in the strategy if needed.
What 's this?
Emergency advice if you are in a crisis. Available day and night via phone or videoconference and/or in person.
Who's it for?
Let’s hope this doesn’t happen to you, but imagine that you are in a crisis that is being heavily discussed in the Social Media and is also spilling over to the mainstream media. Even though your team is on it, you want to bring in the informed view of an outsider to make sure you are seeing the whole picture.
What's involved?
From the moment I pick up the phone I will be working closely with your team to help solve your problem. I will research your issue in the Social Media sphere and give advice on how you can turn things around.
What's this?
Check-ups are regular mini reports to help you stay up to date.
Who's it for?
Ideal for organizations who want to keep a few steps ahead in their Social Media strategy.
What's involved?
Check-ups consist of an assessment of your current Social Media strategy, as well as an update on the latest developments that might be of interest to you.